BIRTH OF CLOTH
Alma Vetlényi’s timeless design expresses itself by using both ethical fabrics and production methods. We are vocal about our choice to use sustainable and ethical design principles. All of our collections are designed with zero-waste tailoring.
Alma Vetlényi want to be judged the same way all brands are - by strength of design. Alma's designs are in harmony, which underpins professionalism andconsistent thinking in collections, by using colors and shapes consciously.
To produce a responsibly made product, we choose each material with intention and care. When sourcing for our designs, we prioritise natural, recycled, and organic fibres and do not use any fur, leather, or feathers. Most of our fibres are Oeko-Tex®100 Standard, meaning that raw materials are undergo testing to ensure that no harmful chemicals are used during the manufacturing.
We continuously develop new innovative solutions with our main staple and sewing technology partner, Alma’s mother, to keep the manufacturing process transparent and circular.
THE DESIGNER'S STORY
Alma Vetlényi graduated at Moholy-Nagy University of Arts and Design, Budapest with specialization in textile and fashion design.
Her relationship with sustainable fashion started the same time she started her career as a fashion designer. She took part in different international fashion design contests, where she was discovered by professionals and won several prizes.
She immediately fell in love with experimenting new, eco friendly ways to design and produce sustainable clothing. These professional acknowledgements and the positive feedback from the audience made her continue discovering new concepts and designing sustainable collections.
Her creations intends to reflect on the everyday struggles in life as well as the spiritual products carrying cultural benefits from different layers of society. Thus the main aim is to investigate the present in order to design for the future.
AWARDS
2020
/ Ukrainian Fashion Week, 3rd International Young Designer Contest, Kiev
Represented Hungary second time as one of the most talented Central European designer
2019
/ Forbes Magazine Hungary 30 under 30 listed
2018
/ 1st International Young Designers Contest, Kyiv
Represented Hungary as one of the most talented central european designer
2016
/ Best Hungarian Fashion Designer Award
Mercedes Benz Fashion Week Central Europe -
"Gombold Újra" International Designer Contest
/ The best Young Designer of the year
Marie Claire Hungary
FASHION SHOWS / ACHIEVEMENTS
2020
/ Milan Fashion Week AW'21-22
Budapest Select Online Presentation
/ Budapest Central European Fashion Week AW’20-21
Trunk Show
2019
/ Marie Claire Fashion Days SS'20
Fashion show with Metuselah collection
/ Fashion Revolution Week Hungary - Lecturer and Exhibitor
2018
/ Helsinki Design Week
Hungarian Designers in Search of Sustainability - Exhibitor
/ Munich Creative Business Week
Meet the Designers pop-up, Loft Im Tal Gallery - Exhibitor
2017
/ Mercedes Benz Fashion Week Central Europe
Central European Designers, Museum of Applied Arts
/ WAMP London
Re-Think, Black Swan Studios - Exhibitor
/ Design Week Budapest
Sustainable Design, Gregersen Art Point - Exhbitor
Elementary Design, Arts Studio - Exhibitor
2016
/ Marie Claire Fashion Days
Fashion Show with the award winning ECOllection
/ International Eco Design Festival
Opening Fashion Show
2015
/ Hungarian Embassy in Berlin
Group Exhibition